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Agency Overview

Integrated Solutions

Paid Search

There’s gold in them engines!

BusinessOnline is an enterprise SEM agency with a team of experts that specialize in all aspects of paid search campaign management solutions and maximizing return on investment through the PPC channel.

Our Perspective

Paid Search is about precision. It allows you to gain immediate insights necessary to advance your search marketing efforts and the overall health of your online marketing program. Pay Per Click advertising captures targeted leads with customized marketing messages, yielding remarkable business results.

What Sets Us Apart

Our firm specializes in Paid Search campaigns designed to capture demand and return expedient results. Our integrated approach and our diligence in optimization and reporting means that you will get the highest return possible on your investment.

Our Approach

As with any service offering, BusinessOnline begins by gaining a deep understanding of your company’s goals and your user’s needs and behavior. In parallel, we audit any current SEM activity to identify immediate optimization opportunities. After developing a customized strategy, we employ the right mix of research, technology, and development to achieve your unique paid search marketing goals. Frequent analysis and comprehensive reporting allows us to closely monitor the performance of your campaign. Our SEM experts then deliver valuable insights and specific recommendations that result in increased performance.

We perform meticulous research into industry trends, salient keywords, and competitive analyses to craft a customized PPC Strategy. We then source relevant information to guide in the creative process of planning out a copy strategy that will influence users to click through. We provide end-to-end campaign solutions that are customized and powerful.

In the develop phase, our expert consultants focus on copy development, campaign development, bid management, geo-targeting and landing page development. We create a closed loop user experience designed to influence user behavior and drive conversions as well as a reporting solution designed to give you complete visibility into your most important KPIs, especially cost and revenue.

In the grow phase, BusinessOnline closely monitor every facet of the program providing you deep insights into campaign performance; diligently working to improve and grow conversion. Our agency utilizes A/B and multivariate testing solutions as well as other testing methodologies that result in increased conversion, identification of opportunity and positive and consistent campaign growth.

What They Say
BOL has been instrumental, allowing us to make better business decisions and make an impact to the bottom line.
Danny Mckeever
Senior Web Marketing Manager, Workday